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The reviewer recommends a competitor as an alternative in their review.The reviewer is a former employee or is connected with a competitor.Can you confirm that events occurred the way they described? Some of the ways to spot fake Facebook reviews include: Review your records to verify transactions with that customer. If you find that your business’s page has some suspicious negative Facebook reviews, first make sure that they are legitimate. Related content on the Reputation blog: How to Respond to a Bad Review on Facebook Tips for Spotting a Fake Facebook Review

For that reason alone, it’s impossible to say that businesses shouldn’t be on Facebook.

Due to this stance, you could receive a one-star review for any reason.Įven with these negatives, Facebook remains a cornerstone of building and marketing your business.

Removing Reviews From Facebook is Tough – Facebook is extremely lenient towards all but the most abusive of reviewers.

It’s also hard to judge if they even made a purchase from your business. There’s no way to tell whether they are a genuine customer.

No Vetting – Reviewers can write reviews on anything they want.

It’s why the fake review industry heavily targets this social media network. There’s no verification process, and Facebook pays little attention to fake accounts.

Fake Accounts – Anyone can create an account on Facebook.

The main risks associated with promoting your business on Facebook include: The fake customer review industry has turned away many honest business owners from even trying to build a presence on this massive social media platform.

The Dark Side of Facebook BusinessĪ one-star rating on Facebook can hurt you. Let’s take a look at the value of Facebook reviews and how to remove a bad review on Facebook, should you need to. Managing your Facebook reviews is a cornerstone of online reputation management. Unfortunately, fake or negative reviews can destroy a business’s credibility. A great and positive review from a genuine customer will always be more influential than anything a brand can say about itself. (800) 888-0924 How to Delete a Review on Facebook: Bad Ratings And ReviewsĮvery business owner knows how important online reviews are.